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WoodWorks at The Buildings Show 2026

Bringing Mass Timber Mainstream: Unpacking Market Challenges and Opportunities

Course Overview

The positive influences of design innovation, advanced materials, new building codes, and the evolving priorities of society are driving change in the construction sector that is expanding the use of advanced wood construction. Change, however, often presents new challenges, and the more widespread adoption of new technologies can be impeded by knowledge gaps and market forces. This expert panel will examine several important factors that can impact the decision to build with wood including insurance, financing and supply chain considerations, and identify both the challenges and opportunities they present.

Learning Objectives

  1. Identify key market barriers to the adoption of mass timber construction, including insurance, financing, supply chain limitations, and knowledge gaps.
  2. Understand how project feasibility for mass timber is influenced by revenue uncertainty, cost premiums, and risk tolerance in development decisions.
  3. Learn strategies to de-risk mass timber projects through early collaboration, improved data sharing, supply chain planning, and policy incentives.

Course Video

Speakers Bio

David Messer LinkedIn
Director
Climate Smart Buildings Alliance (EllisDon)

David Messer is the Director of the Climate Smart Buildings Alliance, a joint initiative of EllisDon, RBC, Mattamy Homes and Atkins Réalis aimed at leading and accelerating the transition to a net zero buildings sector. Through CSBA David is leading projects aimed at increasing and removing barriers for the use of lower carbon building materials, as well as projects to increase building standards and the pace of building retrofits. David was previously the Executive Director of the Guelph-Wellington Smart Cities Office where he led two initiatives aimed at accelerating the circular economy, Our Food Future, an Infrastructure Canada funded smart cities project, and COIL (Circular Opportunity Innovation Launchpad), a circular business accelerator that worked with over 160 organizations to scale circular solutions in the food, environment and construction/demolition sectors. David has a long history of working on technology, policy and systems change as part of the Governments of Ontario and Alberta, within industry associations and as a consultant in the private sector.

Scott Cameron LinkedIn
President
Skov Mass Timber

Scott has over 30 years of experience in construction. Starting as a laborer and working his way through to General Superintendent, Project Director and an independent Consultant on Mass Timber Construction. As an accomplished public speaker, leader, and mentor, he has led many high performing teams and prides himself on being a collaborative problem solver. With decades of experience in ICI and residential construction, Scott has shifted his focus to multifamily Mass Timber construction to confront the housing crisis. Having been involved in many institutional and commercial Mass Timber projects, multiple 6 storey Multi Family projects, and the only two completed Encapsulated Mass Timber buildings in Canada after the 2018 code changes, Scott is one of the leading experts in North America on Mass Timber. As an outspoken advocate for Mass Timber, Scott promotes education and information sharing within the Mass Timber community. Having worked in B.C. and Ontario, Scott provides interactive presentations on Mass Timber construction to Developers and GC at project inception. The goal is not only to help navigate the unknowns when deciding between Mass Timber and conventional construction, but also to support the construction process to save time and cost. This led to SKOV Mass Timber Ltd, a consulting firm focused on Mass Timber to support Developers and GCs through the preconstruction process to project completion. With his experience, the aim is to bridge the skill gaps with education, information, and support for constructability reviews, schedule development, trade sequencing and support through the construction process. He is currently working with a Construction Management firm in BC on a portfolio of Mass Timber projects and supports other developers and GCs nationwide through preconstruction.

Kevin Grosskopf Bringing Mass Timber Mainstream: Unpacking Market Challenges and Opportunities
Professor, University of Nebraska–Lincoln, Durham School of Architecture, Engineering & Construction
University of Nebraska

Dr. Kevin R. Grosskopf is a Professor at the Charles W. Durham School of Architectural Engineering and Construction at the University of Nebraska. Dr. Grosskopf received his Ph.D. from the M.E. Rinker, Sr. School of Building Construction at the University of Florida in 1998. He has served in various capacities in the commercial and utility industry and is a licensed Building Contractor in the State of Florida. Dr. Grosskopf has developed research expertise in building safety and sustainability including IAQ, energy efficiency, and, post-disaster response and recovery. More recently, Dr. Grosskopf transitioned to related areas in building prefabrication and construction workforce development. Dr. Grosskopf has received $8.1M in grants and endowments, including highly competitive contract awards from the Department of Energy (DOE), the Department of Defense (DoD), the Environmental Protection Agency (EPA), the Occupational Safety and Health Administration (OSHA), and, the Department of Labor (DOL). In addition, Dr. Grosskopf has written (or contributed to) 4 books, 35 research reports and more than 100 peer-reviewed journal and conference papers, including top tier journals of the ASCE, ASTM and ASHRAE. Dr. Grosskopf has also given more than 100 invited presentations including guest lectures and presentations in more than 20 countries. Dr. Grosskopf formerly served as the Associate School Director for ACCE-accredited construction management and ABET-accredited construction engineering programs on both Lincoln and Omaha campuses. Dr. Grosskopf has also served as P&T chair for construction programs. Dr. Grosskopf has served on the ASC National Board and has coordinated two ASC Annual International Conferences (2009 and 2011).

Annabelle Hamilton Bringing Mass Timber Mainstream: Unpacking Market Challenges and Opportunities
Executive Director
WoodWorks BC

Annabelle is the Executive Director of WoodWorks BC Team, overseeing active engagement, technical support and strategic development of initiatives that support the growth and awareness of Mass Timber in the BC market. Prior to joining WoodWorks, Annabelle built her career in the private sector, working for several Vancouver based multi-family Developers successfully leading projects from concept to completion.

Green Construction through Wood: Accelerating Mass Timber Adoption in Canada

Course Overview

Advancing mass timber construction is critical to achieving Canada’s climate, housing, and economic goals. This course explores how innovative wood-based building systems – supported by programs such as Construction through Wood (GCWood) – are transforming the construction sector by enabling low-carbon, high-performance buildings. Drawing on insights from federal initiatives, industry leaders, and regional experts across Canada, the session examines the technical, regulatory, and market barriers to adoption, including fire performance, seismic design, supply chain capacity, and workforce readiness. It also highlights emerging opportunities in prefabrication, modular construction, and hybrid systems, while showcasing policy tools, demonstration projects, and the national Mass Timber Roadmap that are accelerating uptake. Designed for architects, engineers, contractors, and policy professionals, this course provides a comprehensive overview of the strategies and collaborative efforts required to scale mass timber construction across diverse Canadian markets.

Learning Objectives

  1. Understand the role of mass timber in achieving net-zero emissions, addressing housing demand, and supporting the forest economy.
  2. Identify key barriers to mass timber adoption, including technical performance, regulatory challenges, supply chain limitations, and market awareness.
  3. Evaluate how programs such as GCWood and demonstration projects support innovation, de-risk technologies, and advance building codes.

Course Video

Speakers Bio

Jean-Francois Levasseur LinkedIn
Director, Industry Relations & Innovation Programs / Directeur, Relations avec l’industrie et programmes d’innovation
Natural Resources Canada

Graduating from the University of Ottawa’s Chemical Engineering program, Jean-Francois started his career in a variety of increasing roles in Kraft pulp mills, including mill process and environmental engineer positions. He then joined Environment and Climate Change Canada where he led on numerous aspects of environmental regulatory regimes applicable to Canada’s forest sector. At Natural Resources Canada since 2009, he has led in the design and implementation of various funding programs supporting strategic R&D, innovation and capital investments that accelerate the transformation of the Canadian forest sector towards the Bioeconomy: the Pulp & Paper Green Transformation (PPGTP); the Forest Innovation Program (FIP); the Investments in Forest Industry Transformation program (IFIT), and; the Green Construction through Wood program (GCWood). Together, these programs provided more than $1B to support energy efficiency improvements, green energy production, and the commercialization of innovative products, transformative technologies and new wood based green building and mass timber demonstrations.

Scott Jackson LinkedIn
Director, Conservation Biology
Forest Products Association of Canada

As the Director of Conservation Biology, Scott works with member companies, governments and partners to develop and communicate policy positions on a range of files related to forest management, biodiversity conservation, including fish, wildlife and at-risk species, and climate change mitigation and adaption. He also supports FPAC’s efforts to promote the forest sector’s commitment to science-based sustainable forest management, as well as its contributions to Canada’s social and economic standing. Scott has been working for over 20 years in the field of forest management and natural resource policy. Most recently, he has worked as an independent consultant and as the Director of Indigenous and Stakeholder Relations with Forests Ontario, a not-for-profit organization committed to forest restoration, stewardship, education and awareness. Scott has an undergraduate degree in Environmental Science (Biology) from Queen’s University and a Master of Forest Conservation degree from the University of Toronto.

Steven Street Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Executive Director
WoodWorks Ontario

In his current role as Executive Director of WoodWorks Ontario, Steven leads a dynamic team, bringing value and new opportunities to the program’s partners in the wood industry. With many high-profile projects moving wood construction into the mainstream, knowledge transfer and market acceptance have never been more important to the wood industry. The construction sector has entered a new era of rapid industrialization, shifting from site-built to factory-built methodologies. Building code advances in the last few years are catalyzing the types of materials, approaches and buildings available for development. In this age of great change we can influence how we build, with new sustainability targets and an obligation to reduce the carbon footprint of the built environment.

Shawn Keyes Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Executive Director
WoodWorks BC

Shawn is an accomplished structural engineer and the Executive Director of WoodWorks BC. With a rich background in engineering, project management, and business administration, Shawn offers dynamic leadership, overseeing a multi-disciplinary team of experts advancing wood construction across the province. He joined WoodWorks in 2022 after a decade-long, distinguished career in consulting where he worked on pioneering timber projects across Canada at a leading design firm. Shawn is a licensed professional engineer in BC and ON. He holds masters degrees in both engineering and business, with a M.Eng. from Carleton University and an MBA from UBC’s Sauder School of Business.

Rory Koska Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Executive Director
WoodWorks Alberta

Rory Koska has over 30 years of experience in the design and building industry in Alberta. He is a graduate of the Architectural Technologies at NAIT. Rory worked with Igloo Building Supplies Group Ltd as a senior truss designer on residential and commercial buildings and later ran his own consulting firm. Rory has led the WoodWorks Alberta program for over 15 years and has brought the program through many milestones. The Alberta regional program has evolved into a conduit between industry innovation and the design community. Under Rory’s direction the WoodWorks Alberta program has established itself an invaluable resource for communities and the construction industry interested in building with wood.

David Porter Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Program Coordinator
WoodWorks Atlantic

In 2019, David joined the Maritime Lumber Bureau as the Program Coordinator for the WoodWorks Atlantic program. He works with architects, engineers, developers, building/fire officials and government, to increase the use of wood in non-residential projects. He has been involved in the design and construction of many wood projects built in Atlantic Canada, providing technical support for both light wood frame and mass timber.

Simon Bellavance Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Technical Advisor
Cecobois

Simon T. Bellavance holds a bachelor’s degree in wood engineering from Laval University, specializing in wood structures. Before becoming a technical advisor at Cecobois, he served as the technical lead for value-added wood products at Chantiers Chibougamau. In addition to his responsibilities in quality control and continuous improvement, he participated in several research and development projects for the Nordic Structures division. As a technical advisor at Cecobois since 2018, he has contributed to the development of various training programs, technical guides, case studies, and the creation of the Cecobois Conferences program.

Tim Buhler Green Construction through Wood: Accelerating Mass Timber Adoption in Canada
Director, Programs and Operations
Canadian Wood Council

In the past 17 years at the Canadian Wood Council, he has helped build a network of wood champions and experts throughout North America to promote the use of timber in the built environment. Tim’s extensive knowledge in the industry comes from dozens of technical conferences, tours, meetings and workshops across North America and Europe. As the director of operations, Tim works closely with the wood industry, with multiple levels of government and associations, chairing technical advisory committees and leading national working groups to address wood construction roadblocks. Tim has been involved in over 200 timber construction projects in Ontario, including assisting with the development of several alternative code solutions for tall timber buildings. Tim has been leading the “Insuring Timber” initiative with CWC since 2019. The goal of this program is to ensure more attractive rates of insurance can be achieved for builders of timber projects in Canada. Tim’s diligence in pursuing the understanding of the insurance market has helped this grow from a small research project to a national initiative. It has led to collaborations with the United Kingdom’s Structural Timber Association, the United States’ Woodworks – Wood Products Council and Laval University. Tim currently chairs a national working group to address the differential in insurance and is a contributor to numerous other committees in the industry examining this issue.

Webinar: Local Government support for Modern Methods of Construction

Canadian Wood Council Announces Leadership Transition

OTTAWA, ON, June 18, 2026 – The Canadian Wood Council (CWC) announces that Rick Jeffery will retire from his role as President and Chief Executive Officer of the CWC effective June 30, 2026, following a distinguished career of leadership and service to Canada’s wood products industry.

“Rick Jeffery’s tenure at CWC has been characterized by strategic vision, consistent leadership, and an unwavering dedication to promoting wood construction across Canada,” says Board Chair, Philippe Clune. “Under his direction, the CWC advanced codes and standards, strengthened its partnership with the Forest Products Association of Canada (FPAC), and raised the profile of the WoodWorks program from coast to coast. Rick leaves behind a more resilient, unified organization and an industry better positioned to help Canada achieve its housing and sustainability goals. He will be sincerely missed, but his legacy will continue to shape the future of wood construction for years to come.”

CWC Past Chair, Kevin Pankratz, agrees. “Over the last 4 years, Rick has led the organization through very challenging times in our industry. The legacy of strong leadership that he leaves behind will ensure the future success of the CWC.”

The Canadian Wood Council’s Board of Directors, staff, members, and partners extend their sincere gratitude to Rick for his many contributions to the organization and wish him every success and happiness in retirement.

“It has been a privilege to serve as President and CEO of the Canadian Wood Council and to work alongside such a dedicated team of staff, members, partners, and industry leaders,” said Rick Jeffery. Together, we have advanced the use of wood in the built environment, strengthened the voice of our industry, and built a strong foundation for future growth. I am proud of what we have accomplished and deeply grateful for the relationships and friendships developed along the way. I leave knowing the organization is in capable hands and well positioned to continue creating opportunities for Canada’s wood products sector.”

The CWC Board of Directors has appointed Derek Nighbor as President and Chief Executive Officer, effective July 1, 2026. Derek currently serves as President and Chief Executive Officer of FPAC, a role he has held since March 2016 and will retain. He has worked closely with CWC leadership in recent years, and his appointment reflects the importance of increased collaboration across the forest sector and wood building construction value chains to deliver on affordable housing, increase the use of Canadian wood in building construction, and strengthen the domestic industry in the face of growing geo-political and trade challenges.

“As an industry and as a country, we find ourselves in a critical moment – we need to build more affordable homes, accelerate innovation to develop future-ready building systems and communities, and protect and grow jobs to make our economy more resilient for the long-term,” says Nighbor. “In crisis there is always opportunity. We are fortunate to have among the best technical minds in the wood building construction space at CWC and across the regional WoodWorks and Cecobois networks. I’m excited to get to work with them to grow our on-the-ground partnerships and to build more Canadian homes and infrastructure with Canadian wood.”

The Canadian Wood Council remains committed to advancing the use of wood in the built environment and supporting a strong, innovative, and competitive wood products industry across Canada. Under Derek’s leadership, CWC will continue delivering the programs, services, and results that members and partners rely upon.

About the Canadian Wood Council

The Canadian Wood Council (CWC) is Canada’s unifying voice for the wood products industry. As a national federation of associations, its members represent hundreds of manufacturers across the country. CWC supports its members by accelerating market demand for wood products and championing responsible leadership through excellence in codes, standards, and regulations. CWC also delivers technical support and knowledge transfer for the construction sector through its market leading WoodWorks program.

For more information, please contact:
Sarah Hicks, Communications & Outreach Manager, CWC
[email protected] | 1-705-796-3381

Canadian Wood Council Announces New Board Chair

Ottawa, ON – June 17, 2026 – The Canadian Wood Council (CWC) is pleased to announce that Philippe Clune was appointed to the role of Board Chair at the organization’s Annual General Meeting today.

Clune succeeds Kevin Pankratz, who has completed his term as Chair after providing dedicated service to the organization and Canada’s wood products sector.

“On behalf of the CWC, I would like to thank Kevin for his leadership and valuable contributions during his tenure as Chair,” said Derek Nighbor, President and CEO of the CWC. “Kevin has been a strong advocate for collaboration across the industry and has helped guide the organization through an important period of growth and alignment.”

Nighbor also welcomed Clune to the role. “As Vice President of Sales & Marketing at Domtar, Philippe brings extensive industry knowledge, strategic insight, and a commitment to advancing the use of wood in the built environment,” said Nighbor. “I look forward to working with him as we continue strengthening CWC’s role as a national voice for the wood products industry and delivering value for our members and partners.”

As a member of the CWC Board of Directors, Clune has been actively engaged in shaping the organization’s strategic priorities and supporting its work on behalf of Canada’s wood products industry.

“I am honoured to serve as Chair of the Canadian Wood Council’s Board of Directors,” said Clune. “I would like to thank Kevin for his leadership and contributions over the past three years. I look forward to working with my fellow directors, member delegates, and the CWC team to continue advancing the use of wood in the built environment and supporting a strong future for Canada’s wood products industry.”

About the Canadian Wood Council

Founded in 1959, the Canadian Wood Council (CWC) is Canada’s unifying voice for the wood products industry. As a national federation of associations, its members represent hundreds of manufacturers across the country. CWC supports its members by expanding market opportunities for wood products and championing excellence in codes, standards, regulations, technical support, and education.

For more information, please contact:
Sarah Hicks, Communications & Outreach Manager, CWC
[email protected] | 1-705-796-3381

Canadian Wood Council Annual Report 2025

The Canadian Wood Council is pleased to share its 2025 Annual Report, highlighting a year of strong performance, strategic collaboration, and progress advancing wood construction in Canada.

In his message, Chairman Kevin Pankratz reflects on the importance of collaboration, strong governance, and industry alignment in supporting the sector’s long-term success. He emphasizes the value of a unified voice in creating new opportunities and strengthening the industry’s future.

President & CEO Rick Jeffery highlights the measurable impact of CWC’s work in codes and standards, market development, education, and communications. The report demonstrates how strategic investments and industry collaboration are expanding market opportunities for wood products and strengthening the sector’s competitiveness and resilience.

 

English | Français

WoodWorks at BUILDEX 2026

Mid-Rise Wood Construction in Ontario: Navigating 2024 Ontario Building Code Updates

Course Overview

In late 2014, following years of research and development in advanced wood products and systems, amendments to the 2012 edition of the Ontario Building Code (OBC) came into effect permitting mid-rise wood construction for residential and office buildings up to 6 storeys. This marked a significant shift, expanding the use of light-wood frame construction beyond the previous 4-storey height limit, and opening new opportunities for cost-effective and versatile building solutions. To improve affordability and harmonize with the National Building Code, the 2012 OBC was further amended in mid 2023 to permit limited combustible cladding and combustible exits to be featured in mid-rise wood construction. These amendments, with some minor editorial changes, were also carried forward to the 2024 edition of the OBC, which came into effect on January 1, 2025. This presentation will provide an overview of the technical and regulatory changes to the OBC with respect to the design and construction of mid-rise wood buildings and explore the role of this building archetype in achieving our housing targets with affordable, high-quality, and sustainable construction.

Learning Objectives

  1. Understand the intent, scope, and application of technical and regulatory changes as well as key 2024 OBC provisions for mid-rise wood construction in Ontario.
  2. Explore the advantages of 5- and 6-storey wood buildings on the housing supply efforts in Ontario through market potential, project highlights, and the role of modern methods of construction.
  3. Know how to access free design and best practice resources for mid-rise wood construction and how to access free WoodWorks project support.

Course Video

Speakers Bio

Hailey Quiquero
Senior Manager
WoodWorks ON / Canadian Wood Council

Hailey Quiquero is currently the Senior Manager at WoodWorks ON for the Canadian Wood Council. Prior to their current role, Hailey worked as a Product and Design Manager and Computational Design Specialist at R-Hauz, as well as in various roles at Entuitive and Carleton University. Hailey holds a Master’s Degree in Structural and Fire Engineering and a Bachelor’s Degree in Architectural Conservation and Sustainability Engineering from Carleton University. Throughout their career, Hailey has been involved in research, teaching, and structural design within the engineering field.

Vusal Ibrahimli
Technical Specialist, Codes and Standards – Fire
Canadian Wood Council

Vusal Ibrahimli, M.A.Sc., E.I.T. is a Technical Specialist, Codes and Standards – Fire at the Canadian Wood Council. He supports fire-related code and standards initiatives and provides technical expertise for wood construction, including contributing to education and conference programming related to fire performance and code compliance.

Wood Design & Building Magazine, vol 25, issue 103

This issue of Wood Design & Building is, in many ways, about relationships. Relationships between materials and place, between education and practice, and between forestry and the built environment. And perhaps most importantly, the relationships being built by the people at all points along the path from forest to finished building who are sharing their knowledge, experience and passion for wood buildings.

That exchange of knowledge is strengthening confidence, capability, and collaboration throughout the design and construction community. In our interview with Dr. Blériot Feujofack, Education Manager at the Canadian Wood Council, we explore how new learning opportunities and accessible industry knowledge are helping prepare the next generation of designers and builders.

In Lloyd Alter’s article, A Treehugger Goes Logging, we are reminded that building with wood also means understanding where the material comes from and appreciating the depth of knowledge required to manage forests sustainably. By sharing perspectives across forestry, manufacturing, and construction, the article highlights the people and practices that shape the material long before it reaches the built environment.

That spirit of collaboration and shared learning is also reflected in our featured projects. In Saskatoon, the misiwe-kisik | One Sky school demonstrates how a project team’s commitment to doing something special for the community helped foster the collaboration and innovation required to use century-old, reclaimed nail-laminated timber from decommissioned grain elevators. The project’s Cree name, reflecting connection, belonging, and relationship across communities, feels equally fitting for a sector increasingly shaped by collaboration and shared ambition.

What makes this moment remarkable is not only what we are building, but how we are learning to build it together.

Wood Solutions Conference: Calgary 2026

Save the date! WoodWorks Alberta and the Canadian Wood Council are bringing the Wood Solutions Conference to Calgary in November — and you won’t want to miss it.

Tickets will be available this fall! Stay tuned for updates on Early Bird registration and event details.

Explore the redesigned CWC eLearning Centre

Advanced wood construction requires new knowledge, new systems, and new skills.

To help support the next generation of building professionals, the Canadian Wood Council is proud to introduce the redesigned CWC eLearning Centre, a flexible online learning platform focused on advanced wood construction, engineered wood systems, and innovative building solutions.

Designed for both students and industry professionals, the eLearning Centre provides expert-led courses that can be accessed anytime, anywhere.

Whether you’re looking to expand your technical expertise, explore emerging wood systems, or strengthen your understanding of modern construction practices, the CWC eLearning Centre offers accessible, industry-focused education built for today’s evolving construction sector.

Why learn with the CWC eLearning Centre?

  • Flexible online learning at your own pace
  • Expert-led courses focused on real-world applications
  • Training in advanced wood construction and engineered wood systems
  • Designed for students, architects, engineers, developers, builders, and construction professionals

For students. For professionals.
For the next generation of builders.

Register for your first course today!

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