We are pleased to share the Canadian Wood Council’s 2024 Annual Report, offering a clear view of the progress, resilience, and impact achieved over the past year.
In his message, Chairman Kevin Pankratz reflects on the Council’s strategic leadership during a year marked by economic pressures and shifting market conditions. Emphasis is placed on the value of collaboration, strong governance, and industry alignment as essential to maintaining momentum and ensuring long-term competitiveness. The report reinforces the importance of maintaining a united voice across our membership and fostering clarity in our purpose as a national federation.
From the President & CEO’s perspective, Rick Jeffery outlines how the organization navigated 2024 with focus and adaptability—delivering trusted technical guidance, growing influence in codes and standards, and expanding national education and outreach efforts. With renewed government investment and increased awareness of low-carbon construction, the Council is well-positioned to lead the next chapter of growth for Canada’s wood sector.
