Recognizing the barriers to adoption, the Canadian Wood Council has proactively mobilized a response strategy. As a first step, we have commissioned several studies to investigate and understand the workings of the Canadian and global insurance industry as it pertains to timber construction. As Canada’s voice for wood products, we have taken it upon ourselves to begin correcting the assumptions and misinformation associated with timber construction, while providing technical leadership to the insurance industry, the construction sector, and our partners