Canadian Wood Council Unveils New Brand Identity for WoodWorks Program

OTTAWA, Ontario – September 27, 2023 – The Canadian Wood Council (CWC) is delighted to announce the launch of an updated brand identity for its WoodWorks program. This reimagined look created in partnership with agency partner BBDO Canada, improves the accessibility of the brand and establishes an independent visual identity for the Canadian WoodWorks program within a rapidly evolving marketplace. 

With its simplified, modern design, the brand embraces inclusivity and invites a broader audience to explore the benefits of wood construction and the important role it must play in the future of sustainable development. The newly unveiled brand identity embodies the WoodWorks program’s dedication to technical excellence, environmental responsibility, and service to communities and individuals across Canada.

Martin Richard, Vice-President Communications and Market Development at the Canadian Wood Council, expressed his enthusiasm for the rebrand, stating, “We are pleased to launch this new brand identity which better reflects the quality of WoodWorks’s technical leadership and purpose of the program while signaling our commitment to the environment and people the program serves. It’s an exciting step toward ensuring that the program is clear and accessible to all, reinforcing our dedication to advancing wood construction and sustainable development in Canada and beyond.”

The WoodWorks program, under its new brand identity, is focused on expert led technical support to developers, architects, engineers, builders, and other industry professionals who want to expand their capacity for wood design and construction. The program remains committed to the pursuit of technical excellence and to connecting professionals with the information and resources they need to pursue wood construction in all its forms as well as providing valuable resources and educational opportunities.

The design ethos of the new brand identity pays homage to Canadian Modernism, honouring a style that is timeless in its simplicity and functionality. The symbol showcases the strength of our collaboration with the AEC+D community in enabling construction with wood. The refreshed colour palette draws inspiration from the organic hues found in our forests, wood products and the many construction sites across Canada.  

The Canadian Wood Council invites everyone to reacquaint themselves with the WoodWorks program and its new brand identity.

High-resolution images of the new brand identity and logos are available upon request.

For media inquiries and further information, please contact:

Sarah Hicks, Communications Manager
Canadian Wood Council / Wood Works
[email protected]  |  613-747-5544 x705